Most brands approach pricing from the top down. They start with their home-market price and adjust it for Japan. A more reliable approach works in the opposite direction. Start with the confirmed landed cost. Then build the Japan retail price from that foundation. This approach accounts for the actual costs…

Most brands approach pricing from the front. They start with their home-market price and then adjust it for Japan. A more reliable approach starts with the confirmed landed cost. From there, the brand builds the retail price backward. This approach matters when you price alcohol for the Japan market. Tax,…