Wholesale Distribution (B2B Channels)

After clearing regulatory hurdles, the next challenge for any foreign alcohol brand in Japan is distribution. Japan’s wholesale alcohol market is highly fragmented, relationship-driven, and language-dependent. Without an established distribution channel, even fully compliant products may fail to reach the right buyers.

At JapanPint, we have built a dual-channel wholesale distribution model tailored to Japan’s unique business landscape:

CraftBeer.co.jp – A Japanese-language marketplace dedicated to the HoReCa sector (hotels, restaurants, cafés, and bars), with a special focus on kegs.
OmoriMart.com – An English-language wholesale marketplace created for the foreign business community in Japan, making alcohol and food sourcing simple and transparent.

This two-pronged approach ensures that your products can reach both domestic Japanese operators and foreign-owned businesses that prefer to transact in English.

CraftBeer.co.jp – Wholesale for Japanese HoReCa

URL: https://craftbeer.co.jp

CraftBeer.co.jp is our specialized Japanese-language B2B marketplace focused on supplying imported craft beer and beverages to Japan’s HoReCa sector.
Why HoReCa Matters in Japan
HoReCa accounts for nearly one-third of alcohol consumption in Japan.
Bars and izakaya are critical entry points for new craft products, as consumers often discover brands through on-premise experiences.
Draft beer (kegs) is the most profitable and popular format in the HoReCa channel.
Bulk order system tailored for high-volume B2B customers.
Core Offerings on CraftBeer.co.jp
Kegs (primary focus) – 10L, 20L, and 30L formats designed for Japan’s bar and restaurant draft systems.
Bottles & Cans (secondary) – For restaurants, specialty retailers, and limited release sales.
Seasonal & Limited Editions – Promoting imported craft beers tied to events, holidays, or collaboration launches.
Platform Features
Listings in Japanese, optimized with professional tasting notes and beer style guides.
Easy ordering system for B2B buyers, designed for bulk and repeat orders.
Integration with keg logistics and returnable container systems.
Buyer education content explaining the origin, brewing methods, and serving suggestions.

By providing a Japanese-language marketplace, we eliminate the language and cultural barriers that often prevent foreign brands from gaining traction in the Japanese HoReCa sector.

CraftBeer.co.jp – Wholesale for Japanese HoReCa

URL: https://omorimart.com

While CraftBeer.co.jp targets Japanese operators, OmoriMart.com was built specifically for foreign-owned restaurants, hotels, bars, and retailers in Japan.

Why This Matters
Japan has a large and growing community of foreign business operators, particularly in Tokyo, Osaka, and tourist-heavy regions.
These businesses often struggle to source wholesale alcohol due to language barriers and opaque Japanese distribution systems.
OmoriMart.com solves this problem by providing a fully English-language platform with transparent bulk ordering.
Core Offerings on OmoriMart.com
Alcohol distribution (craft beer, spirits, wine, cocktails in bulk).
Food products (imported specialty foods for international menus).
Consolidated sourcing – restaurants can order both food and alcohol in one place.
Platform Features
Listings in English with clear bulk pricing and minimum order quantities.
Streamlined ordering system designed for foreign operators with no Japanese proficiency required.
Nationwide delivery service to hotels, bars, restaurants, and retail shops.
Dedicated customer support team fluent in English.
By focusing on the foreign community, OmoriMart.com allows producers to access a niche but valuable segment of the Japanese market that is often underserved by traditional distributors.
How JapanPint Supports Wholesale Partners
Beyond simply listing products on CraftBeer.co.jp and OmoriMart.com, JapanPint provides a full suite of support services to maximize sales:
Professional Listing Creation
SEO-optimized Japanese and English product descriptions.
Tasting notes, food pairing recommendations, and style classifications.
Photography and packaging adaptation for wholesale buyers.
Targeted Outreach
Direct promotion of your products to our network of bar owners, chefs, and purchasing managers.
Introduction to distributors and venue chains.
Keg Logistics & Supply Chain
Storage in climate-controlled warehouses.
Keg delivery and return management.
Coordination with bar draft system suppliers.
Customer Service
Dedicated bilingual support team to handle inquiries, orders, and re-orders.
Account management for high-volume buyers.
Market Intelligence
Reporting on buyer preferences, repeat orders, and sales performance.
Feedback loop to help producers adjust SKUs, formats, or pricing for Japan.
Traditional Distribution Challenges in Japan
Strong reliance on relationships and established local wholesalers.
Preference for domestic brands.
Limited access for new foreign brands without connections.
How JapanPint Solves These Challenges
We provide a direct entry point via CraftBeer.co.jp and OmoriMart.com, bypassing the traditional distributor gatekeepers.
Our platforms are specialized and segmented – Japanese HoReCa in Japanese, foreign business community in English.
We manage compliance, logistics, and marketing together, ensuring seamless execution.
Case Example: Craft Beer Kegs in Tokyo Bars
Foreign craft beer brands entering Tokyo often struggle to find a keg distributor. With JapanPint:
The brand’s kegs are listed on CraftBeer.co.jp in Japanese.
Bars and izakaya can order directly online, in their own language, with confidence that the products are compliant.
OmoriMart.com provides the same brand to English-speaking venues (e.g., foreign-owned gastropubs, hotel bars).
Result: one brand is accessible to both Japanese and foreign-run businesses, increasing coverage and sales velocity.

Wholesale distribution is the bridge between compliance and consumer sales. Without the right partners, even approved products can remain invisible in Japan’s competitive market.

At JapanPint, our dual wholesale platforms — CraftBeer.co.jp for Japanese HoReCa and OmoriMart.com for the foreign business community — provide the structured, multilingual, and logistics-ready access your brand needs to succeed.

If you are ready to distribute your craft beer, rum, tequila, or spirits to Japanese bars, restaurants, and retailers, contact JapanPint today to begin your Wholesale Distribution journey. Let’s Talk?